By now, many people know that October is Breast Cancer Awareness Month. It’s kind of hard to ignore all the pink ribbons splashed across storefront displays and stadiums. In recent years, corporations have started participating in annual pinkwashing campaigns, events and product placement tied to Breast Cancer Awareness Month and ostensibly raising awareness and money for the cure. But many of the most visible companies slapping pink ribbons on their products also have the most to hide when it comes to carcinogenic materials, toxic ingredients and rampant anti-woman attitudes and practices.
This corporate pinkwashing hypocrisy happens every year. Back in 2008, watchdog group Breast Cancer Action took on Yoplait, whose ubiquitous pink foil lids raise money and awareness. But Yoplait yogurt (and other General Mills dairy products) contained recumbent Bovine Growth Hormone (rBGH) , the synthetic version of bovine somatotropin (BST), which the European Union and Canada have banned citing possible human and animal health impacts. ( Dannon later followed suit and also phased out the use of rBGH/rBST. )
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