It's fitting that on the same day BlackBerry announced it had lost nearly $1 billion in the past quarter thousands of Apple fans were lined up to buy a new iPhone.
The juxtaposition between the have (Apple) and have-not (BlackBerry, obviously) couldn't be more clear, and it only underscores the fact that the reinvented BlackBerry never really had a chance in the smartphone game.
At least on the consumer front, BlackBerry is publicly willing to throw in the towel. Rather than compete directly with Apple's iPhone or an army of Android smartphones, BlackBerry said it will shift its focus to the business and "prosumer" market. It'll attempt to go sleeker by shedding 40 percent of its workforce, slim down to four models of smartphones, and focus on offering "end-to-end" services and hardware.
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