He spent years in the background as an actor in several big budget productions including American Pie 2, The Social Network and Spider-Man.

But after sharing a kiss with Bar Refaeli  during a commercial for Go Daddy that aired during the 2013 Super Bowl on Sunday, Jesse Heiman is getting used to life as a leading man.

Describing how his new found fame has made him a hit with the ladies, on Monday Heiman, 34, looked happy to finally be the centre of attention as he attended interviews in New York City.