The hosts of MSNBC’s Morning Joe on Wednesday ripped into the National Rifle Association (NRA) for using President Barack Obama’s daughters in an advertisement opposing new gun safety measures.

On Tuesday, the pro-gun lobbying group sparked outrage by releasing an ad calling Obama an “elitist hypocrite” for opposing guns in schools while allowing his own daughters to be protected by armed bodyguards. The ad comes one month after 20 children were gunned down at Sandy Hook Elementary School in Newtown, Connecticut, and just days after the NRA released a first-person shooting game for Apple’s iPhone and iPad targeted at children as young as four.

After reviewing the ad on Wednesday, MSNBC contributor Mike Barnicle immediately denounced it as “political pornography.”