The narrative of this advert is so simple, so interesting, yet so lethal at the end, it simply creeps up on you with a ferocity which is troubling. It proves that the best adverts are the ones that go for the emotions, that can put us in that individual situation and then ring alarm bells for us. It might not be the only advert that impacted on Ohio's undecided community, but it sure did help to give the President the state!
If Mitt Romney wins, the middle class loses.
What are your thoughts on it? Did it make an impression on you?
Would it have encouraged you to vote differently?