The BBC has unveiled the title sequence and marketing campaign for the London 2012 Olympic Games.
A 60-second trail was broadcast during half-time in the Euro 2012 final.
Based on a "Stadium UK" concept, the animation will be seen on television coverage and used on computers, mobiles, tablets and connected TV.
BREAKING: London 2012: BBC gives first sight of Olympic titles
Current Status: Blessed (1)
Seeded on Thu Jul 5, 2012 9:56 AM

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