AFTER failing to win the 2010 general election, Conservative leaders came to a sobering conclusion. To win majorities in future, the party needs more MPs like Paul Uppal—a state-educated Sikh entrepreneur who cut across class and ethnic lines to snatch the seat of Wolverhampton South West from Labour.
Mr Uppal only half-agrees. Addressing an away-day for Tory MPs on February 24th, he reported a perception among ethnic minorities that Conservatives are “disengaged” from their concerns. A dapper, clean-shaven figure, Mr Uppal drew their attention to Canada, where a namesake, Tim Uppal, is a Conservative minister, resplendent in a bushy black beard and turban. Our party has a way to go, he declared, looking forward to the day when that style of Uppal speaks for a British Tory government. The line was warmly received, but was, for all that, a rebuke.

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Conservative (UK) strategists know that seemingly overlapping political beliefs can be trumped by deeper clashes of values. They have studied the cautionary tale of Republicans in America and their wooing of devout, family-minded, hard-working Hispanics (who are Republicans but “just don’t know it”, in the words of Ronald Reagan). In the 2004 presidential election some 40% of Hispanics voted for George Bush junior, a man with rather liberal views on immigration. That support collapsed when Republican policies took an angrily nativist turn.
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