The advertising authority in the UK has banned some adverts by budget airline, Ryanair, which used it crew members to pose in order to attract customers. The problem is that some members of the public complained that the adverts treated women as 'objects' and were 'sexist' in tone.
The adverts showed women only in their underwear, bra and panties, while emphasising 'hot fares and crew'. Ryanair's excuse is that it was using images from its charity calendar which the public have already seen. but by placing the adverts in national newspapers, that would dramatically increased the audience. The interesting thing is that Ryanair has been censured over its adverts in the past. So risqué adverts seem to be part of its marketing strategy.
The Advertising Standards Authority (ASA) stepped in and banned the latest ones as against public taste, and which linked the crew with 'sexually suggestive behaviour'.
But what do you think? Were your sensibilities offended?
Would you have banned them too?
See an advert here (BBC)