A good question for you because many people feel they have to apologise for saying they go by looks. They feel it makes them look 'shallow'.
But we all like good looking people; the ones who give us a buzz. A lot of men are very visual, often judging someone immediately only by pictures without even noticing what they are saying. In fact, on my dating profile I have lots of unsuitable smokers approaching me because they are attracted to my pictures and little else. They have not bothered to note that I clearly pointed out the need for a non-smoker.
However, often we might hear someone say, "It's what inside that counts" and focusing on looks is superficial or shallow. Is that true for you?
The main question is: How can we see what's inside of that person if we are not drawn to them physically in the first place? We would never get a chance to find out their values and personality - the inner beauty. How many people, hand on heart, would date Qasimodo or Godzilla, since looks don't matter?
For me, it's looks every time. I have to wake up with that person every morning and look at their face! It has to be worth looking at! Once I get past the physicality, I move to their intelligence and how articulate they are, and finally their personality. Those are the three main things that begin the attraction process for me. Anyone telling you that looks shouldn't matter perhaps have doubts about their own level of attraction to others, hence why they are quick to minimise it!
Physical attributes are Nature's way of bringing us together - what we immediately find appealing about the other person. Afterwards, once we become more familiar, it's the whole package that counts.
Well, whether looks matter or not to you, here are some pictures of me taken only last night before I went to the disco! Enjoy! :o)