Multimedia platforms proved central to fans' enjoyment of the 2010 FIFA World Cup™ as FIFA – through its web and Twitter feeds – successfully delivered a range of complementary digital experiences to football enthusiasts around the world.
In addition to the many millions of fans watching the matches on TV, over 220,000 people followed FIFA's official tweets on Twitter, while members of the five million-strong FIFA.com Club swapped 120 million virtual stickers and made over one million comments on the website as they debated the finer points of the tournament.
FIFA.com attracts over a quarter of a billion visits as the world engages online with the 2010 FIFA World Cup�
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FIFA.com - China's Brazil dreams on a knife-edge
Seeded on Tue Jul 13, 2010 11:10 AM
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