Billboards That Look Back

News Type: Event — Seeded on Sat May 31, 2008 6:10 AM EDT

Article Source: The New York Times

technology, television, advertising, traffic, entrepreneurs, highway, reports, billboards

In advertising these days, the brass ring goes to those who can measure everything — how many people see a particular advertisement, when they see it, who they are. All of that is easy on the Internet, and getting easier in television and print.

Billboards are a different story. For the most part, they are still a relic of old-world media, and the best guesses about viewership numbers come from foot traffic counts or highway reports, neither of which guarantees that the people passing by were really looking at the billboard, or that they were the ones sought out.

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2.5

{"commentId":1863837,"authorDomain":"mscyprah"}

Ms CYPRAH

Very cute idea, though with some privacy questions. Whatever next!

{"commentId":1863837,"threadId":"274011","contentId":"1525621","authorDomain":"mscyprah"}

1 vote

#1 - Sat May 31, 2008 6:16 AM EDT

{"commentId":1864691,"authorDomain":"Jivatmanx"}

Jivatman

Yeah, nothing wrong with multinational corporations using footage of your reactions to all their advertisements, and using a description of your personality in order to target you with advertising that exploits your emotional weakness.

I'm sure Brits won't care through, they're already camera-saturated, and don't seem to care about liberty very much.

{"commentId":1864691,"threadId":"274011","contentId":"1525621","authorDomain":"Jivatmanx"}

1 vote

#1.1 - Sat May 31, 2008 11:47 AM EDT

{"commentId":1890813,"authorDomain":"mscyprah"}

Ms CYPRAH

I'm sure Brits won't care through, they're already camera-saturated, and don't seem to care about liberty very much.

Brits do care, Jivatman, but we don't waste our time fighting the system which will do what it pleases, anyway. There are no cameras in our homes, and that's the most important thing.

{"commentId":1890813,"threadId":"274011","contentId":"1525621","authorDomain":"mscyprah"}

1 vote

#1.2 - Wed Jun 4, 2008 10:53 AM EDT

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MS CYPRAH

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Billboards That Look Back

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Billboards That Look Back	The New York Times	Sat May 31	11
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